The Frederick · Upper East Village · Laird & Eglinton
Your unit is not competing with Leaside. It's competing with the near-identical suite four floors up, listed by an owner who is carrying the same costs you are. In a building like this, pricing, photos and how fast you answer decide who leases first.
25 Frederick Todd Way is The Frederick, the third and final tower of Upper East Village at Laird and Eglinton, built by Camrost-Felcorp. Occupancy started in the summer of 2026, with first move-ins that August. That means a large number of owners took possession within weeks of each other, and a large number of them are trying to lease at the same time.
The consequence is simple. A tenant walking into your unit has usually seen two or three versions of the same floor plan that week. They aren't asking whether they like Leaside; they've already decided that. They're deciding between your unit and a nearly identical one. Everything that follows comes out of that fact.
I've leased units next door at 33 Frederick Todd Way, the sister address in the same community, on both sides of the deal. That building went through its own version of this in 2023, and the pattern held: the units that sat weren't overpriced by much, they were the ones with dark photos and slow replies.
Most rent estimates are built from what leased last month somewhere in the neighbourhood. That's close to useless here. What matters is what's asking today in your own tower, on your stack, at your bedroom count, and how long each of those has been sitting.
So that's what I price from. I pull the current asking prices in the building, sort them by layout and exposure, look at how long each one has been listed, and find the number where you're at the front of the line rather than the middle of it. Then I tell you what that gets you and what going higher will cost you in vacant weeks. The building hub shows what's live right now if you want to look yourself first.
One vacant month costs more than almost any price concession you'd make to avoid it. That arithmetic is the whole argument, and I'd rather show you the math than push a number.
When the floor plans are identical, photos are most of the difference. A tenant scrolling MLS or a portal sees a thumbnail, and thirty units look the same except yours looks brighter and better composed, or it doesn't. Professional photography on a vacant new unit costs a small fraction of one vacant month, and it's the cheapest edge an owner here can buy.
The rest of the marketing is straightforward and I handle all of it: MLS listing, syndication out to the major portals, floor plan, and a description that leads with what's genuinely different about your unit rather than reciting the amenity list every other listing already recites.
A bad tenant costs vastly more than a slow month. Screening on every application: a full credit report, employment verification done with the employer directly rather than taking the letter at face value, previous landlord and personal references, and a search of Landlord and Tenant Board decisions for prior history.
All of it stays within Ontario's human-rights rules. I assess the application on income, credit and references, not on family status, background, or anything else that's a protected ground. You see every document I see, and the decision is yours.
Ontario's Standard Lease is mandatory for most residential tenancies, and a condo needs a schedule on top of it: building rules, key fobs, parking and locker use, utilities, insurance requirements, and the move-in elevator booking. I prepare the lease and the schedule, handle the deposits, and coordinate move-in with building management so the tenant isn't standing in the lobby with a truck and no booking.
First, interim occupancy. The building hasn't registered as a condominium yet, and leasing your unit during interim occupancy normally requires the builder's written consent under your agreement of purchase and sale. Some agreements attach conditions or a fee to that. Read your APS, or get your lawyer to, before you list. Don't take another owner's word for what's allowed, because purchase agreements vary.
Second, rent control. Anything first occupied for residential purposes after November 15, 2018 is exempt from Ontario's annual guideline under section 6.1 of the Residential Tenancies Act, and this building qualifies. That gives you real flexibility on future increases. It doesn't remove the rest of the rules: 90 days' written notice on the Board's Form N2, and one increase per 12 months. Worth knowing that informed tenants here will ask for a rent cap clause in the lease, and I'll walk you through whether agreeing to one is worth it in your situation. The free rent control checker covers the rule itself.
I'm a real estate agent with Big City Realty Inc., Brokerage. The general version of all of this is in the guide to renting out your condo.
Also useful: the rent out your condo guide, the rent control checker, and what condo fees actually cover.
It depends on the floor, the exposure, the exact layout and whether parking and a locker come with it. The only pricing that means anything in this building is pricing against what is live right now, because your competition is the other units in the same tower on the same day. Send me the unit number and bedroom count and I will come back with a range and the comparables behind it within one business day, at no cost.
Usually yes, but it typically requires the builder's written consent under your agreement of purchase and sale, and some agreements attach conditions or a fee. Read your APS, or have your real estate lawyer read it, before you list. Do not assume the answer from what another owner in the building tells you, because purchase agreements are not all identical.
Yes. The building was first occupied for residential purposes after November 15, 2018, so under section 6.1 of the Residential Tenancies Act it is outside Ontario's annual rent increase guideline. As an owner that gives you flexibility on future increases. It does not remove the other rules: you still need to give 90 days' written notice on the Landlord and Tenant Board's Form N2, and you can still only increase the rent once every 12 months.
A full credit report, employment verification with the employer directly rather than just the letter, previous landlord and personal references, and a search of Landlord and Tenant Board decisions. Screening is thorough and it stays within Ontario's human-rights rules, which means I assess the application, not the applicant's family status, background or any other protected ground. You see everything I see and you make the decision.
Ontario's Standard Lease is mandatory for most residential tenancies, plus a schedule covering the condo-specific items: rules, key fobs, parking and locker use, utilities, insurance and move-in booking. I prepare both, along with the listing agreement and the deposit paperwork, and I handle the move-in coordination with building management.
Because a tenant looking here is usually comparing several units with the same floor plan on the same day. If you take a day to answer a showing request, they have already seen three others and applied on one. The owners who lease first in a new building are almost never the cheapest, they are the ones who answer fast, show easily and respond to an application the same day.
Send me the unit number and the bedroom count. You'll get a suggested asking range, the units you're competing with, and what I'd change before it goes live. No obligation.